BBA Marketing Students Awarded Top Honors
Each spring, the Cox marketing faculty chooses a group of exemplary undergraduate seniors to receive its prestigious Marketing Student Awards. Honorees are selected based on academic achievement, internships, leadership and likelihood of success. In 2019, the Outstanding Marketing Student Award recipient was Anna Beeck. Distinguished Student Award recipients were Milan Brahney, Anne Mason Jackson, Naomi Samuel and Cooper Wetzel. The 2019 JCPenney Outstanding Award winner was Meredith McBee. Winners were honored at the annual BBA Marketing Awards luncheon featuring keynote speaker and Cox alumna Kaitlin McDonald Loomis, BBA ’16, marketing specialist for Sendero Consulting. The Dallas County shelter-in-place mandate forced the cancellation of the 2020 Marketing Awards Luncheon. The 2020 winners will be listed in the next issue.
Team Nexus Wins 8th Annual Fox Sports University Competition
Led by Senior Lecturer Judy Foxman, five teams of Cox BBA Honors Marketing Practicum students competed in 2019 to create a winning marketing campaign to drive viewership for Dallas Mavericks broadcasts and ancillary programming on FOX Sports Southwest. Executives from FOX Sports University, FOX Sports Southwest and the Dallas Mavericks chose Team Nexus’ marketing campaign as the winner after a semester-long competition. The winning 2020 team, which focused on a campaign for the Dallas Stars, had not been announced at time of publication. It will be included in the next issue.
Cox Students Study in London
Seventeen Cox students traveled to London in a joint Cox/SMU Abroad program in the summer of 2019. The highlights included Facebook’s vice president of marketing science Brad Smallwood (father of Corinne Smallwood, a marketing major also on the trip) hosting the group at Facebook’s London office. After a tour, Smallwood taught a class on how to use Facebook to advertise effectively.
Senior Lecturer Chip Besio, director of the joint program, taught Advanced Marketing and led weekly field trips to places such as adam&eveDDB, the Museum of Brands and the new Design Museum. Students were employed in a variety of internships at companies such as Hub TV, Purple PR, Quintessentially Travel and Halpern PR.