Research
COVID-19 Pandemic Shines Spotlight on Coworker Compassion and Reforms
The COVID-19 pandemic has cut across many areas of people’s lives, with none so apparent as in the workplace. In a new study, essential workers with face-to-face interactions offer researchers the opportunity to understand how co-workers treat each other when one shows up ill and what it means for the workplace of the future. Management and Organizations Associate Professor Marcus Butts of SMU Cox and his co-authors discover that co-workers are displaying more concern for and less mistreatment of ill colleagues rather than self-interested behavior in this time of COVID-19. As the many yard signs peppering lawns in the U.S. suggest: “We are all in this together.” Marcus and his colleagues find there’s some truth in the slogans but more needs to be addressed.
Research
Spatial Landscape Helps Determine Loyalty Programs’ Success
Starting in the airline industry in the 1980s, loyalty programs have been adopted in businesses such as hotels, casinos, retailers, grocery stores, and restaurants. In novel research, Marketing Professor Wayne Taylor of SMU Cox and co-author Brett Hollenbeck analyze the competitive “spatial” landscape surrounding the customer and identify actionable marketing insights. Their findings suggest that the physical relationship or mapping out the customer helps in predicting profitability. But you need to know where to look.
News
SMU Cox Prioritizes Student Health and Community Throughout the Pandemic
Just weeks after the Cox 100 indoor picnic during which the Cox School of Business kicked off its celebration of […]
Voices
How SMU Cox’s MBA Program Has Evolved And Expanded Over 100 Years
This year, the business school’s centennial Full-Time MBA class has 100 students. The program has grown throughout the first century and will continue to evolve in the next.
Feature
New NextGen Cox Curriculum Prepares MBA Students to Be Leaders
The SMU Cox School of Business is setting its MBA graduates up for success with its NextGen Cox Curriulum that focuses on leadership, analytics and experiential learning.
Feature
SMU Cox To Build A New Facility For Its Second Century
In its first 100 years, the Cox School has become a premier business education institution. Now, it needs a new facility that can help it continue to grow and innovate for the future.